Quality gates & fact-checking
Nothing publishes until it's earned it
Every draft clears three gates — a sourced fact-check, a distinctiveness score, and your own approval — before it can go live.
Gate 1 — Fact-check
Every claim, shown its source
Fact-checking is a report you can read, not a promise you have to trust.
- Each draft arrives with its claims listed out
- Every claim marked supported, unsupported, or uncertain
- Sources you can click and check yourself
- Anything unsupportable is cut or flagged before you see the draft
Gate 2 — Distinctiveness
Templated writing doesn't pass
Each draft is scored against what already ranks in your niche — thin copy goes back automatically.
- Scored against published content in your niche
- Below the threshold, it reworks itself — no thin drafts reach you
- Our defence against Google's scaled-content-abuse policy
- You see the score on every post, not a black box
Gate 3 — Your approval
Nothing publishes until you act
Posts sit in review until you decide. Approval is a real gate, not a formality.
- Approve and we publish to your CMS
- Edit inline first if you like
- Request a rewrite with a note, any time
- Reject with a reason — it feeds back into your brand profile
Health, legal and finance always get a human
Your-money-your-life topics never auto-publish, whatever your settings — they always wait for human review first. Some things shouldn't be left to a gate alone.
Want the whole pipeline?
These gates sit inside a process you can inspect end to end. See exactly how each gate works →