A pipeline you can inspect
The short version is five steps. The long version below is exactly what happens to every post, in order.
Process
Five steps, one of them yours
The keyword audit is a plan, not a dump
We pull search data for your niche, group keywords into clusters, and mark intent. You see volume and difficulty for every proposed topic and approve or reject each one before a word is written. Rejected topics never come back.
Fact-checking is a report, not a promise
Every draft arrives with its claims listed, each marked supported, unsupported, or uncertain, with sources you can click. If a claim cannot be supported, it is cut or flagged before you ever see the draft.
The distinctiveness gate kills templated writing
Each draft is scored against published content in your niche. Below the threshold, it goes back for rework automatically. This is our defense against the thin, interchangeable content that Google's scaled content abuse policy targets.
Approval is a real gate, not a formality
Posts sit in review until you act. Approve and we publish to your CMS. Edit inline first if you like. Request a rewrite with a note, or reject with a reason that feeds back into your brand profile.
Reporting reads from your Search Console
Connect Google Search Console once and your monthly report shows clicks, impressions, position, newly appearing queries, and which of our posts are indexed. Every number is your own data. If we cannot read it, we show an empty state, never an estimate.