Growth Agent · refresh
Your old content
shouldn't die quietly.
Content decays: rankings slide, statistics age, intent drifts. Weekly, the Growth Agent reads your Search Console and your sitemap, finds what's declining or stale, and ranks refresh candidates with a concrete reason each — not a vague 'update your content' nag.
What decline detection actually checks
Deltas, not vibes.
Each week's findings are diffed against the previous run, so the digest reports what changed — a page that started sliding this week, a URL that lost coverage since last run — not a restated inventory. Refresh treatments are specific: update stale sections, tighten intent, add links from newer posts.
Refreshed articles pass the same fact-check and distinctiveness gates as new ones. A refresh can't make an article worse without being caught by the same machinery.
Weekly digest inputs (real checks)
impressions drop >30% or position slide >3
sitemap pages with zero GSC impressions
PageSpeed: score −5, LCP +300ms, CLS +0.05
pages >300 days since lastmod
Search Console intelligence
It learns from real performance data. Yours.
The Growth Agent reads your Search Console weekly — queries gained and lost, sliding pages, coverage, regressions. Every number comes from your own property.
Content needs attention
Simulated demo“Best CRM for Contractors”
- Position
- #12
- Impressions
- 8,430
- CTR
- 1.1%
Diagnosis: page-one impressions, page-three click-through. Treatment: rewrite title and intro — one click, gated.
Traffic decline detected
Simulated demo“Ultimate HVAC Maintenance Guide”
Old content shouldn't die quietly. Treatment: refresh stale sections, add links from newer posts — ranked weekly.
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